Is your downtown a little dull? Main Street a little…meh? Enhancing the downtown experience for residents, visitors, and businesses, may not be as complicated as you think.

The Downtown Vibrancy Short Course covers the key steps toward improving downtown vitality– assessment, analysis, strategy, and sustainability. In this webinar, you will learn what makes a downtown vibrant, about methods to assess your downtown, how to develop a plan for improvement, and what role partnerships and collaboration play in implementation and sustainability.

You will come away from this webinar with an understanding of what makes downtown a place people want to work, live and play, a simple framework for launching a downtown revitalization process, tools and tips for moving through each step, strategies to focus on the unique qualities of your community, and a vision of your community through a new lens.

The steps to downtown vibrancy in this short course are modeled on the First Impressions program and the Main Street Academy.